Research in media aesthetics includes studies of the interplay between expressive forms (auditory, visual, dramaturgical, narrative), genre studies and content analysis, all of which take media-specific qualities and perspectives as their point of departure.
This research focuses primarily on TV, film, the internet and magazines and on the genres: entertainment, sports, documentary, advertising and travel accounts. These studies investigate the relationship between media text and context (patterns of usage, the sender’s role and status, contemporary culture, national/global relations of production), the relationship between aesthetics and affect/effect as well as the interplay between various media.

Current research within this field:

• Crossmedia concepts and news. Anja Bechmann Petersen
• Digital storytelling. Niels Ole Finnemann
• Dramaturgical analyses of individual scenes in films and TV series. Richard Raskin
• Fiction and seriality across the media, e.g. print media/TV/film/internet. Karen Klitgaard Povlsen
• What is the limit? High-tension esthetics and ethical quality in contemporary media culture 2005-2008. Iben Have
• Communicative roles of music and sound in the media. Iben Have
• Functions of camera movement in film and TV. Jakob Isak Nielsen
• Comparative aesthetic content analyses of TV formats across national boundaries. Pia Majbritt Jensen
• Marketing communication and aesthetics. Anne Marit Waade
• Mediated entertainment and journalism’s interfaces. Hanne Bruun
• Media sports: Entertainment and journalism. Kirsten Frandsen

• Armchair travelling: travel television series and the production of global knowledge (subproject in the research project TV entertainment – crossmediality and knowledge 2006-09). Anne Marit Waade

• Stylistic staging in film and TV. Jakob Isak Nielsen
• Story design in the short fiction film. Richard Raskin
• Strategies of storytelling and persuasion in the 30-60 second TV spot. Richard Raskin
• Visual style and aesthetics in audio-visual media. Edvin Kau