Research in media production focuses on two major areas, one of which involves the influence of organizational frameworks in shaping the development of particular aesthetic and communicative forms of expression, e.g. within TV fiction, news broadcasts or sports reporting.The other concerns the development of storytelling strategies and normative guidelines/heuristics for formats within particular genres, such as the short film, video-based teaching materials and web-based learning environments.

Current research within this field:

• Crossmedia production studies. Anja Bechmann Petersen
• Dramaturgical analyses of individual scenes in films and TV series. Richard Raskin
• Scandinavian crime reporting and fiction. Karen Klitgaard Povlsen
• Public Service programming in action. Line Hassall Thomsen
• Changing relationships between sportsorganisations and broadcasters. Kirsten Frandsen
• Strategies of storytelling and persuasion in the 30-60 second TV spot. Richard Raskin
• Story design in the short fiction film. Richard Raskin
• Analyses of textproduction in Danish TV satire 1968-2005. Hanne Bruun
• Comparative transnational studies of global-format TV production in the US, Denmark and Australia. Pia Majbritt Jensen
• Studies of television news production. Line Hassall Thomsen
• Ystad as crime scene and destination – production analysis of the use of location in the Wallander series. Anne Marit Waade