The following issues are main focuses when working with communication and media theory at IMV:

• What do we mean by 'media' in media research today?
• To what extent does the media concept change as an effect of historical variability and the emergence of new types of media?
• Is a video game a media?

A special focus on the IMV is the “new” media and their interaction with existing media, for example in the project 'Media and communication science theories - history and current affairs', which include work on creating a media lexicon on theoretical concepts, theory directions etc.

Current research within this field:

• Crossmedia theory. Anja Bechmann Petersen
• Crossmedia genre theory. Claus Toft-Nielsen,
• Evolutionary media theory. Niels Ole Finnemann
• Film Theory. Jakob Isak Nielsen, Edvin Kau
• Genre theory. Jakob Isak Nielsen, Unni From,  Hanne Bruun
• Internet theory. Niels Brügger, Jakob Linaa Jensen, Vidar Falkernberg, Niels Ole Finnemann
• Medium Theory. Niels Ole Finnemann, Niels Brügger
• Media of knowledge. Jørgen Bang
• To Practice Language in Computer Games: Why and How? Rikke Toft Nørgård
• The Internet as a knowledge media.  Christian Dalsgaard
• The study of the interaction between society and the media. Jesper Tække
• Communication genres on the Internet. Stine Lomborg
• Visual creation of meaning in films. Edvin Kau